Principle10

Creating simple and engaging digital products and experiences.

Design

Understand your customers and the market so that you build the right thing. Make it look pretty but also useable.

Develop

Build websites, mobile apps and digital products using industry best technologies and practices.

Consult

Already have a product and/or team but need a hand in getting it built? Not sure where to begin? We can help.

Welcome to Principle10

Principle10 is a technology company focused on designing and developing online solutions that just work.

We have over 15 years of experience working with start-ups, SMEs and large multinational corporations and have a proven track record of creating simple and engaging digital products through modern technologies, practices and principles.

Our Philosophy

As the world gets more complicated and complex, we often end up with more and more systems, processes and stuff to do. We are bombarded with an avalanche of "new" things, resulting in more clutter and confusion.

We rarely get a chance to take a step back, look at the bigger picture and focus on what will be truly valuable to our customers and to our organisations.

Principle10 refers to the tenth principle from the Agile Manifesto. Our mission is to help people master the art of simplicity...

Simplicity--the art of maximizing the amount of work not done--is essential.

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